A film showcasing Google Pixel 6’s powerful new Magic Eraser tool
![](/_next/image?url=https%3A%2F%2Ff810ae3f76d2f6b08e6ebbacf44c6f29-10048.sites.k-hosting.co.uk%2Fmedia%2Fpages%2Fprojects%2Fgoogle-pixel-world-of-magic%2Fvideo-production%2Fe3d74df6ff-1674591404%2Fgpme_16_00_38_11.jpg&w=3840&q=75)
The Magic Eraser tool uses powerful machine learning to help spotlight and remove distracting elements in photos taken on a user’s phone. Rather than focusing on the picture-perfect end results, we decided to flip the expectations of a standard product demo and celebrate all the elements that are erased in the process — and envision what magical world they might end up in.
The result was World of Magic, a short film we created for both social sharing and cinema screenings. We worked with Partizan director Sophia Ray and VFX company Coffee & TV to construct a world that brings to life the magical and the functional, providing the audience with an insight into both the creative possibilities and technical capabilities of the tool.
![](/_next/image?url=https%3A%2F%2Ff810ae3f76d2f6b08e6ebbacf44c6f29-10048.sites.k-hosting.co.uk%2Fmedia%2Fpages%2Fprojects%2Fgoogle-pixel-world-of-magic%2Fvideo-production%2F4799415a35-1674590999%2Fgpme_9_00_26_13.jpg&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Ff810ae3f76d2f6b08e6ebbacf44c6f29-10048.sites.k-hosting.co.uk%2Fmedia%2Fpages%2Fprojects%2Fgoogle-pixel-world-of-magic%2Fvideo-production%2Fd8f8151026-1674591404%2Fgpme_18_00_44_03.jpg&w=3840&q=75)
The video has received more than three million views on YouTube and 13 million views in cinemas, raising awareness of Google Pixel 6 and the creative possibilities of its Magic Eraser tool to audiences around the UK.
Featured on
Collaborators
- DirectorSophia Ray
- ProductionPartizan
- VFXCoffee & TV
- SoundOPM