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A one-day event helping Nike and JD Sports engage with a young consumer market.
EventEvent
The event encouraged young participants between the ages of 8-12 to test Nike's “Air” and “React” innovations through a series of fun science experiments. Attendees were inspired to stretch their imagination and envision what their ultimate sneaker could look like.
BrandingBranding
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To communicate our concept, we developed a visual language that balanced science and sport with youthful energy. This colourful identity was rolled out across wayfinding, advertising, workshop materials and social content.
ProgrammingProgramming
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Using our insights, we found that hands-on activities achieve a higher level of interaction and engagement with a younger audience. So, we devised the programme based on physical experiments that allowed for learning, testing, and creating throughout the day.
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The sold-out event welcomed over 80 attendees and immersed them in an exploration of science, technology and design.
“Events like this really make a difference to children who do not have exposure or interaction of this sort.”
Parent from Nike Discovery Lab
Collaborators
- Experiment DesignStudio PSK
- Experiment BuildEast Productions
- Set BuildMatthew Duguid @ Patricia Mcmahon
- PhotographyTim Bowditch
- Recap videoJD Sports