Brief
An ethereal social campaign diving into the scents of Harry's body wash range.
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Our campaign leaned into the theme of shower relaxation, showcasing the body wash range through serene bubble worlds.
Commissioning Alexis Jamet, an artist with a distinctive, ambient animation style, we crafted miniature worlds that reflect each scent, adding a surreal quality with a subtle fisheye lens and bespoke soundtracks by Matías Enaut.
For Stone, inspired by its mineral and citrus scent, we designed a zen mountain scene featuring stacked stones and yuzu trees.
For Redwood, with its evergreen, sandalwood, and mossy forest scent, we created a scene with towering trees and animations simulating a coastal breeze.
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For Wildlands, a snowy scene with a figure hiking towards a peak evoked its mountain air, eucalyptus, and white birch scents.
Collaborators
- ArtistAlexis Jamet
- Sound DesignerMatías Enaut