Last year, Uniqlo opened a impressive new flagship at 311 Oxford Street stretching across five floors. The building’s top two floors were dedicated to telling product stories in experimental, engaging ways.
Across six months, Anyways partnered with Uniqlo to unlock the purpose of this unique space. We created experiences for the brand’s two key seasonal products: HeatTech and AIRism. How could we help the brand communicate product information in an impactful way to educate and inspire customers? We found our answer firmly rooted in the product benefits, which we used as a jump-off point to tell product stories through captivating visual experiences.