What does the world want to say? At the beginning of the project we researched how symbols and imagery have been used historically to convey information; from road signs and scout patches to stamps and family crests, after which we defined a set of guidelines as to what made a sticker successful and what didn’t. We also worked with Google to define the messages and areas of life that stickers would be useful for, which became the themes that we gave each of our illustrators.
Clarity is something we always prioritised throughout the process because if a sticker doesn’t make sense to the user or recipient within a split second, then it’s useless. So we made sure that the style of each set supported the messaging instead of getting in its way.