Since late 2015 we have been working with Google on digital sticker sets for their messaging products — an amazing opportunity for us to work with our global network of talent, not to mention putting brilliant illustration into the hands of people everywhere.
Stickers are often mistaken for emoji, but are larger, more detailed and emotive. They act as stand-alone images in digital conversations, and unlike emoji, are individual expressions created by an artist, meaning the possibilities are endless.
The way that Google approached the stickers project was different from the start. They set out to ensure that the focus is on championing the voices of individual artists. This has resulted in a collection of many unique and specific characters, rather than a few with broad appeal.