A new name and look. Our sister company, formerly known as Lecture in Progress, reached out to us to support their relaunch. The team wanted to better cater for emerging creatives and felt like it was time for an update. We worked with them to create a refreshed brand to help support on this vision, delivering everything from a new logomark, typeface and design guidelines.
A new look to share a new vision for Creative Lives in Progress
Introducing Creative Lives in Progress. Their previous name, Lecture In Progress, alluded to traditional academia, and a university-led route into creative work. The team landed on a new name, Creative Lives in Progress, to reflect the variety and difference of people’s creative paths into the industry.
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Creative Journeys. With their updated mission, we wanted to give the team a brand that could support them in their next chapter - something that was more cohesive and confident.
Our creative thought revolved around one key insight: there is no set type of creative person, and there is no set creative journey. To visually navigate this, we devised ‘journey lines’. It's the red-thread joining our concept together, a line stroke device that’s flexed in different directions throughout our identity. It features in our logo mark, informs the identity's shapes and links passages of text together.
Representing different voices. We curated a suite of fonts for Creative Lives to use, each one sets a different tone and sits apart from their main typeface. This gives the team access to a well of typefaces to represent the range of different voices present on the Creative Lives site.
Live and ready. Creative Lives In Progress is live now, with their new branding featuring across their website, social and marketing materials. It’s had an overwhelmingly positive response from creatives around the world, with coverage also from AIGA Eye on Design and Creative Boom.
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As a sister company, Anyways have seen us grow and evolve over the past four years, making them a perfect fit for our rebrand. The entire process was completely collaborative; they took on our learnings and truly helped us move into a whole new phase. This new identity embodies an inclusive approach that embraces difference and champions alternative paths, and we’re so happy with the outcome.
Editor at Creative Lives in Progress